Greg & Gayle Lynch
Owners, It’s A Good Sign
About Us
It’s A Good Sign is owned by East Dallas residents and entrepreneurs, Greg and Gayle Lynch, who have lived in the Lochwood neighborhood for more than 22 years.
Greg began his entrepreneurial career in 1992 when he bought The Lakeshore Times weekly newspaper in Rowlett out of bankruptcy and turned it around, quadrupling both circulation and average page count with a minimum increase in expenses. Within a year of taking over, he acquired the assets of Rowlett’s competing newspaper and further increased circulation and advertising sales for the newly-branded The Rowlett Lakeshore Times. During his last year and a half of ownership of the Times, Greg successfully defended the newspaper’s position with no loss of revenue against a strongly backed competing newspaper that opened in Rowlett. After he sold the Times in 2000, Greg’s career comprised a mixture of corporate jobs and entrepreneurial ventures.
Gayle began her career in homebuilding, where she worked her way up through a variety of sales, marketing, and PR roles to a senior leadership position. She left Corporate America when the Great Recession hit, hung out her shingle as a marketing & PR consultant, and never looked back. She became an equity partner of a marketing strategy firm in 2014 and launched its sister firm focused on marketing & PR implementation services in 2016. Today, in addition to her co-ownership of It’s A Good Sign, she operates The CoEqual Network as an executive coach, bring business owners together to forge trusted friendships while learning to create predictable success for their business, giving them back the time to enjoy life.
Greg, Gayle, and the team at It’s A Good Sign are on a mission to help other business owners succeed.
It’s A Good Sign is part of the Signworld Business Alliance of more than 300 independent sign companies located across the U.S. and Canada. Signworld has been in business nearly 40 years and supports sign company owners with an extensive knowledge base, training, ongoing support and a network of national suppliers. As part of Signworld’s network, It’s A Good Sign serves 100% of sign industry requirements – anything from paper signs to vehicle wraps to large outdoor signs.
As a business, we thrive on repeat customers and strive to offer the highest level of turnkey customer service. We understand what it’s like to buy something you don’t normally buy, so we make every effort to partner with you and make the process to get your new sign easy and fun. We’re serious about making good signs, but we don’t take ourselves too seriously.
The goal of great signage is to communicate to YOUR customers that you are doing well and your business is here to stay. Nothing says you value your business more than displaying signs and graphics that make you proud.
Our team
Julio Reyes
Shop Manager
Julio Reyes is a highly skilled leader with nearly 20 years of graphic design and sign making expertise. As our shop manager and master craftsman, Julio brings a wealth of technical and operational expertise to every project. It’s not a Good Sign until Julio says it is!