Ever wonder if vehicle graphics are worth the investment?
We’re a sign company, of course. So, you’d expect us to tell you they work for a variety of reasons having to do with readability, colors, call-to-action, etc.
That’s all true, but…
The real reason vehicle graphics work has more to do with how our brains work.
When we identify we have a problem, our brain immediately gets to work on solving it. We may be conscious of this process at the beginning, but soon we forget about that problem and go do something else.
The brain doesn’t forget it, though. It keeps searching for the solution in the background.
Say you are thinking about buying a new car. And maybe you have a preference for Hondas. What happens? You start noticing all the Hondas driving down the road. You can’t help it – they just start to stand out. That’s your brain’s problem-solving process at work. It knows you want that new car, and it’s helping you see the potential solutions.
It’s A Good Sign client in his wrapped vehicle installed by IAGS. Photo credit: Summerhill (via Facebook)
The same principle works with vehicle graphic advertising. Your next best customer has a problem right now that you can solve. Their brain is working on that problem. Then your van, truck or car drives by with information on the exact solution they need. They snap a photo of your vehicle with their phone, and they call you or send you a website inquiry. Viola! That’s an instant customer, because they are already looking for what you do.
Vehicle graphics are the No. 1 best advertising spend you can make because they translate into real revenue, real fast.
Ready to get noticed? Request a quote or call us at 469-375-1444.
